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The Premium website process

Usually four to six weeks from start to launch, in four steps.

Timeline

Four to six weeks to the finished site

The pace depends mostly on how quickly content and approvals come in. Below you can see, for each step, what we do and what we need from you.

  1. 01Discover
  2. 02Design
  3. 03Build
  4. 04Refine
Hand measuring a wall with a folding ruler

01Step 1 of 4

Discover

We study your business, your customers and your competitors. In a personal meeting on site we learn what makes you special. The direction for everything else comes from that.

What we do
We talk with you, look at your work and your surroundings, and set the direction.
What we need from you
Time for the meeting, your goals and any existing materials, such as a logo or other assets you already have.
Result
The direction for your site.
Hand drawing a plan with a ruler

02Step 2 of 4

Design

Typography, imagery, layout. You see the design before a line of code is written and tell us what you see differently. That way there is no surprise at the end.

What we do
We design the home page and subpages and show you the design.
What we need from you
Your feedback and your approval of the design.
Result
An approved design.
Hands cutting a wood joint with a chisel

03Step 3 of 4

Build

We build the design with our own system, Forge, without a page builder and without bloat. Photos, image series and copy are made in this phase so that everything fits together.

What we do
We build the site, take the photos, create the image series and write the copy.
What we need from you
Your expertise and answers to our questions, plus prompt approvals. The pace depends mostly on how quickly content and approvals come in.
Result
A complete site with images and copy.
Hand oiling a wooden board

04Step 4 of 4

Refine

Fine-tuning on every device until every detail is right: spacing, motion, load time, phone and tablet. Then the site goes live.

What we do
We check the site on different devices, refine the details and launch the site.
What we need from you
Your final approval before launch.
Result
Your finished site, live.

Ready for the first step?

In the free intro call we work out where you stand. If you already know you want Premium, you can buy directly.